Do you like this one? Or this one?
This one? Or this one?
Left? Right?
We've all been there. Getting the eye exam. And it made us think: maybe web designers should think more like an optometrist than "designer" when evaluating a new or re-design?
Why?
Well, we were recently referred to a great blog post by the folks at Vandelay Design. In the post they highlight how to go about evaluating the website's design prior to redesign. They outline the following steps:
1. How does it compare to websites of competitors?
2. Could a new design keep the same feel, or does it need to be stripped down and totally started over?
3. What style should the new design feature?
4. What works and what doesn’t work in the current design?
We couldn't agree more. These questions are very smart and help evaluate properly how to get started in looking holistically at the website to be redesigned and where you (or the client) want to take it.
We would add that testing the website design with consumers is crucial to answering all four of these questions. After all, the website's design isn't for the designer or the client. It's for those people that are actually coming to the website (read: consumers.) Who better to answer these four questions than the very people the site is being designed for?
Getting the answers from consumers will provide all the creative and design ammunition needed to go from good to great.
Now that will be $80 for the eye exam. Frames not included.
