I think one of the biggest misconceptions is that a new logo can define your brand. We disagree. Now that might come as a bit of a shock from a company that has for it's mission to improve designs of all types, logos included.
But please don't misunderstand us.
It's not that we don't think testing new or revised logos is not a worthwhile effort. All we're saying is that a great logo won't define your brand. A great logo is only a way to introduce in a visual sense, your brand to prospective and existing customers in such a way that their thoughts and memories resonate with a visual image.
The definition of your brand is how well you execute your goals.
How you position and sell your products and services.
How you stand by your claims.
How you interact with, respect and help your customers.
How you improve their condition from using your products and services.
How well you adapt to the customer's needs.
We could go on, but you get the point.
We're in the market research business. Having and developing a great logo is fantastic, but only a start.
How well your logo represents your brand is up to you.
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