Do you think that removing TV ads about fast food will cut obesity rates in the United States? A study was conducted that concluded just that, "A ban on such commercials would reduce the number of obese young children by 18%, and the number of obese older kids by 14%, researchers found."
I'm not sure where you stand on this, but it's a curious thought. Do TV ads have that much power over us that we can't control our inclinations? Is personal responsibility now in the hands of advertisers? The suggestions say that they are.
But we're also told by smart marketers like Seth Godin that we are now at the end of the "TV-Industrial complex." Meaning that marketers no longer have the power to command the attention of anyone they choose, whenever they choose.
Which is it? We'd like to hear your thoughts. Do advertisers still wield all that power or is it going away?
Via USA Today
