If you perform a search for "logo designers" on Google, you'll get over 75 million pages that reference logo designers in one way shape or form. And more and more of them are offering logo development for insanely low prices. $99, $49 and we saw one that boasted $24.99 for logo design!
Folks, this is certainly nice from a price point, but what value are you getting and do you know if the logo you've designed is truly resonating with your target audience?
Yes, it's true that even in tough economic times, you've got to look at ways to cut budget, but is a $99 logo worth it? The adage you've got to spend money to make money also applies to your brand. Being in business and driving a successful business are different things. You really need to consider that often times, your logo and corporate identity are the first things that prospects will judge you on. Do you know how you're being judged?
What about the costs of re-branding and re-developing that logo after you've found out that the bad corporate identity you've chosen needs to be re-done?
So what then is the true cost of the $99 logo? Let us know your thoughts.
